The Social Media Specialist creates your organic content for Instagram, TikTok, X, LinkedIn, and YouTube.
Organic is the word that matters. This specialist handles the content you post, not the content you pay to promote. Paid campaigns belong to the Ads Specialist.
Open Social Media Specialist under Your Marketing Team.
What It Does
- Creates platform-native posts for any social network
- Plans and schedules a week of content
- Defines your content pillars and brand voice
- Designs carousels, captions, and hashtag strategies
Quick Starts
Create an Instagram carousel, Write a week of social posts, and Define my content pillars are on the opening screen.
Playbooks
This specialist has a large set, organized by platform, so use the category filters to find what you need. A few worth knowing:
- Instagram Carousel picks the right carousel type, builds every slide, writes the caption, and publishes it.
- YouTube Long-Form Video takes a video from topic research through to a publish plan.
- Short-Form Video creates a Reel, TikTok, or Short.
- Social Content Repurposer turns existing content into other formats, such as a blog post into a thread.
- Social Content Calendar Builder maps themes and formats to a publishing schedule.
There are also playbooks for X threads, tweets, replies, and growth strategy, plus podcast show notes and clips.
What to Connect
Connect the platforms you actually post on so the specialist can publish for you and report on how content performed.
If you would rather schedule than publish immediately, connect a scheduling tool and ask for posts to be queued through it instead.
Frequently Asked Questions
Q: Will it post to my accounts?
A: It can, once those accounts are connected. Some playbooks publish as their final step. You can also ask for posts to be scheduled instead.
Q: Social Media or Ads for Instagram?
A: Social Media for organic posts. Ads for anything you are paying to promote.
Q: Does it make the images and video?
A: It writes the content, captions, and scripts. Visuals come from the Designer Specialist, handed over automatically.
Q: Can it tell me what is working?
A: Yes, with your accounts connected. There are playbooks for analyzing performance and finding what to double down on.