The Content Specialist writes your blogs, newsletters, lead magnets, and SEO content.
This is your long-form writer. Anything substantial and written, from a blog post to a downloadable resource, is its territory.
Open Content Specialist under Your Marketing Team.
What It Does
- Drafts blog posts and long-form articles
- Creates lead magnets and downloadable resources
- Builds content calendars and editorial plans
- Writes SEO-optimized copy that ranks
Quick Starts
Draft a blog post, Create a lead magnet, and Build my content calendar are on the opening screen.
Playbooks
- Blog Post Writer produces a full post from a topic or outline, with an SEO-optimized title.
- Email Newsletter Writer builds a structured issue from a topic or brief.
- Email Your List writes an email in your voice, ready for you to approve and send.
- Free Traffic Engine works on getting you found in search and inside AI tools.
- Quick Wins finds the fastest improvements available in your existing content and email list.
Open the Playbooks tab for the current set.
Turning Content into a Finished Asset
Written content lands in the Workbench, where the Design menu turns a text item into an ebook, lead magnet, landing page, or sales page.
So a lead magnet is usually two moves: the Content Specialist writes it, then you design it from the Workbench.
What to Connect
Connect your email platform so newsletters and campaigns work with your actual list and segments rather than starting empty.
Frequently Asked Questions
Q: Content or Promotions for my emails?
A: Content handles newsletters and regular sends. Promotions handles email sequences tied to a launch or an offer. If you are unsure, ask Sam and it will route it.
Q: Can it publish to my blog?
A: It writes the content for you to review. Publishing stays with you.
Q: Does it make the images for my posts?
A: No, the Designer Specialist handles visuals. When a piece needs one, the work is handed over automatically.
Q: Will it match how I write?
A: It works from your brand voice settings and what Sam knows about your business, so filling in your brand voice is worth doing.