The fourth live session, and the first streamed to YouTube. Scott and Brian launch the UGC video ad playbook and walk through it end to end, show the new lead capture pages, and take questions from the chat. Just over an hour.
This is a recording from 23 September 2026, not a guide. Sam moves fast, so treat anything described as new, coming soon or shown as a mock-up as a snapshot — the rest of this knowledge base is the current answer. Use the timestamps to jump to the part you need.
Chapters
0:00 — What's new this week
2:17 — AI UGC video ads
9:49 — Find the UGC video ad playbook
12:20 — How the playbook works: offer, hook, length, actor, script
21:59 — Put the actor in your own space or holding your product
23:32 — When Sam doesn't know how your product works
29:36 — Lead capture pages
34:03 — Collected leads, custom domains and page speed
38:53 — Linking a page to your SamCart checkout
39:35 — Google connections and the SEO Machine playbook
41:21 — Connection fixes and how to report a problem
46:46 — Run everything from one chat
50:06 — What's being worked on next
1:00:33 — Playbooks for your clients, and a survey funnel
These timestamps are ours, not chapter marks on the video, so they won't show on the player scrubber.
Where to go next
Most of what comes up has a written answer here:
The earlier sessions
Live call #3 — AI landing pages, new playbooks and multiple businesses covers the new playbooks, Google Search Console, the automated newsletter and the AI page builder.
Live call #2 — UGC video, lead magnets and comparison ads covers the eight new connections, UGC video, lead magnets, testimonial and comparison ads, and automations.
Live call #1 — new connections, credits and memory covers Sam's backstory, memory and importing, the business profile, and playbooks.