The Social Manager creates your organic content for Instagram, TikTok, X, LinkedIn and YouTube.
Organic is the word that matters. It handles the content you post, not the content you pay to promote, which belongs to the Ad Buyer.
Select Social Manager under Team in the sidebar to open a conversation with it.
What it does
- Creates platform-native posts for any social network
- Plans and schedules a week of content
- Defines your content pillars and brand voice
- Designs carousels, captions and hashtag strategies
Quick starts
Create an Instagram carousel, Write a week of social posts and Define my content pillars are on the start screen. Select one to get going without writing a brief.
Playbooks
The Social Manager has a large set, organized by platform. A few worth knowing:
- Instagram Carousel picks the right carousel type, builds every slide, writes the caption, and publishes it.
- YouTube Long-Form Video takes a video from topic research through to a publish plan.
- Short-Form Video creates a Reel, TikTok or Short.
- Social Content Repurposer turns existing content into other formats, such as a blog post into a thread.
- Social Content Calendar Builder maps themes and formats to a publishing schedule.
There are also playbooks for X threads, tweets, replies and growth strategy, plus podcast show notes and clips.
Select the book icon in the message box to see this team member's playbooks, or select Playbooks in the sidebar for the full set and use the category filters to narrow it down. See Run a campaign in one click.
What to connect
Connect the platforms you actually post on so the Social Manager can publish for you and report on how posts performed. If you would rather schedule than publish straight away, connect a scheduling tool and ask for posts to be queued through it.
Frequently Asked Questions
Will it post to my accounts?
It can, once those accounts are connected. Without a connection it prepares the finished posts for you to publish yourself.
Social Manager or Ad Buyer for Instagram?
The Social Manager for organic posts. The Ad Buyer for anything you are paying to promote.
Does it make the images and video?
It writes the content, captions and scripts, and the Designer makes the visuals. The handoff happens on its own.
Can it tell me what is working?
Yes, with your accounts connected.