Tool Guides 2 min read Updated Sep 23, 2026

Use Keap with Sam

Connect Keap and Sam can work with your CRM: look up contacts, orders and subscriptions, keep contact details and notes up to date, and apply tags. If a Keap campaign of yours starts when a tag is applied, that's how Sam can set it off.

What Sam can look up in Keap

  • Your account profile
  • Your contacts, companies and tags
  • Your orders and recurring subscriptions
  • Your sales opportunities and appointments
  • Your marketing campaigns

What Sam can do in Keap

  • Create contacts and update their details
  • Apply a tag to one or more contacts
  • Add a note to a contact

What Sam can't do in Keap yet

  • Write or send emails in Keap. Sam writes the email, and you put it into your Keap campaign.
  • Build or edit your Keap campaigns.

Connect Keap

What you'll need
  • →A Keap account, and permission to authorise apps on it. Keap gives connected apps full access to your CRM, so Sam can read and change anything its actions cover.

Step 1 - Open the integrations marketplace

Select Connect your tools at the bottom of the left sidebar, above your profile. Search for Keap or find it under Browse Integrations.

Step 2 - Sign in and approve

Select Connect. Sam shows what it will be able to do, then sends you to Keap's own sign-in page. Sign in with the account you want Sam to work in and approve the access.

Step 3 - Name it and choose who can use it

Give the connection a name, choose who on your team can use it, and select Finish setup. It moves to your Connected tab.

Leave every permission ticked

When you connect, you may see a screen of checkboxes, and some are easy to scroll past. Sam can only do what you allow. If you untick one, the matching actions in the list above will fail with a permission error.

If Sam says it can't reach Keap later on, see When Sam can't reach one of your tools.

Frequently Asked Questions

Can Sam start one of my Keap campaigns?
Yes, if the campaign starts when a tag is applied. Ask Sam to apply that tag to the contacts and Keap starts the campaign for them. Apply it to contacts who already exist: Keap may not start the campaign when the tag arrives with a brand-new contact.

Why does Keap ask for access to everything?
Keap only offers one level of access to connected apps. Sam still only does what its actions allow, and reads rather than changes things when you're asking a question.

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