Connect TikTok Ads and Sam can pull your spend, impressions, clicks and conversions without you opening Ads Manager, and build or adjust campaigns for you. Every change to your account waits for you to confirm first.
What Sam can look up in TikTok Ads
- Your advertiser account, including status, currency and balance
- Your campaigns, ad groups and ads
- Performance for any campaign, ad group or ad: spend, impressions, clicks and conversions
- Comments on your ads
- Your pixels and the creator identities linked for Spark Ads
What Sam can do in TikTok Ads
- Create campaigns, ad groups and ads, including targeting, budget and schedule. Asks you first.
- Change the name, budget, bid or status of a campaign, ad group or ad, including pausing it. Asks you first.
- Upload a video to use as ad creative. Asks you first.
- Create a custom identity for your ads. Asks you first.
- Reply to comments on your ads, and hide or unhide them. Asks you first.
Anything marked Asks you first pauses and waits for you to confirm before it runs.
What Sam can't do in TikTok Ads yet
- Delete campaigns, ad groups or ads. Sam can pause them instead.
Connect TikTok Ads
- →A TikTok for Business account with access to the ad account.
- →Your Advertiser ID, found in TikTok Ads Manager under Account Info.
Step 1 - Open the integrations marketplace
Select Connect your tools at the bottom of the left sidebar, above your profile. Search for TikTok Ads or find it under Browse Integrations.
Step 2 - Sign in and approve
Select Connect. Sam shows what it will be able to do, then sends you to TikTok Ads's own sign-in page. Sign in with the account you want Sam to work in and approve the access.
Step 3 - Name it and choose who can use it
Give the connection a name, choose who on your team can use it, and select Finish setup. It moves to your Connected tab.
After you sign in, enter your Advertiser ID when Sam asks for it.
When you connect, you may see a screen of checkboxes, and some are easy to scroll past. Sam can only do what you allow. If you untick one, the matching actions in the list above will fail with a permission error.
If Sam says it can't reach TikTok Ads later on, see When Sam can't reach one of your tools.
Frequently Asked Questions
Will Sam spend money without asking?
No. Creating or changing a campaign, ad group or ad always stops and asks you to confirm first, including budget changes.
Where do I find my Advertiser ID?
In TikTok Ads Manager, under Account Info.