The Ad Buyer runs your paid campaigns across Facebook, Google, YouTube and TikTok.
Go to it for anything paid: writing the ads, planning the spend and working out what is performing.
Select Ad Buyer under Team in the sidebar to open a conversation with it.
What it does
- Analyzes and audits your ad creatives
- Writes high-converting ad copy for any platform
- Plans and optimizes your ad budget and bidding
- Tracks ROAS and campaign performance
Quick starts
Audit my ad creatives, Write scroll-stopping ad copy and Plan my ad budget are on the start screen. Select one to get going without writing a brief.
Your ad results
Live performance from your connected ad accounts is in Results, under Ads Report. It shows spend, revenue, ROAS, CPA, conversions and CTR, filtered by platform, campaign, conversion type and date range, with results broken down by conversion type and your top-performing ads. View all Ads opens the Ad Library with every ad across your connected platforms.
Optimization Recommendations at the bottom suggests specific changes, and Apply Suggestion puts one into action.
Until an ad account is connected and has data for the period you picked, Ads Report shows zeros and No creatives synced yet. If a sync error appears at the top, see When Sam can't reach one of your tools.
Playbooks
The Ad Buyer has the largest playbook set of any team member, grouped into optimization, image ads and video ads. A few worth knowing:
- Ad Account Audit reviews your account like an auditor would and grades what it finds.
- Ads on Autopilot builds a complete ready-to-run campaign from what already works in your business.
- Image Ad Batch Generator and Video Ad Batch Generator produce multiple variations from one brief.
- Ad Variation Builder takes one winning ad and expands it into a full test matrix.
Select the book icon in the message box to see this team member's playbooks, or select Playbooks in the sidebar for the full set and use the category filters to narrow it down. See Run a campaign in one click.
What to connect
Connect Meta Ads, Google Ads or TikTok Ads so the Ad Buyer works from your real spend and results rather than a description.
Frequently Asked Questions
Where did the Ads dashboard go?
It moved to Results, under Ads Report. It shows the same figures and recommendations.
Why does Ads Report show zeros?
Either no ad account is connected, or the connected account has no data for the date range you picked. Connect Meta Ads, Google Ads or TikTok Ads under Connect your tools, or try a longer range such as 90d.
Does the Ad Buyer make the images and videos for my ads?
It writes the copy and scripts. When an ad needs a visual, the Ad Buyer hands it to the Designer, which makes all images and video.
Will it launch ads for me?
It produces campaigns, copy and recommendations for you to review. You decide what goes live.