The Content Writer writes your blogs, newsletters, lead magnets and SEO content.
It is your long-form writer. Anything substantial and written, from a blog post to a downloadable guide, is its job.
Select Content Writer under Team in the sidebar to open a conversation with it.
What it does
- Drafts blog posts and long-form articles
- Creates lead magnets and downloadable resources
- Builds content calendars and editorial plans
- Writes SEO-optimized copy that ranks
Quick starts
Draft a blog post, Create a lead magnet and Build my content calendar are on the start screen. Select one to get going without writing a brief.
Turning writing into a finished asset
Everything the Content Writer writes appears as a card in the chat. Open it and use Design to turn it into an Ebook, Lead Magnet, Landing Page or Sales Page. So a lead magnet is usually two moves: the Content Writer writes it, then you design it. See Find and edit what Sam made.
Playbooks
- Blog Post Writer produces a full post from a topic or outline, with an SEO-optimized title.
- Email Newsletter Writer builds a structured issue from a topic or brief.
- Email Your List writes an email in your voice, ready for you to approve and send.
- Free Traffic Engine works on getting you found in search and inside AI tools.
- What Should We Do Next? finds the fastest improvements available in your existing content and email list.
Select the book icon in the message box to see this team member's playbooks, or select Playbooks in the sidebar for the full set and use the category filters to narrow it down. See Run a campaign in one click.
What to connect
Connect your email platform so newsletters and campaigns work with your real list and segments.
Frequently Asked Questions
Content Writer or Promoter for my emails?
The Content Writer handles newsletters and regular sends. The Promoter handles sequences tied to a launch or an offer. If you are unsure, ask Sam and it will route the work.
Can it publish to my blog?
It writes the content for you to review. Publishing to your blog stays with you.
Does it make the images for my posts?
No. The Designer makes visuals, and the Content Writer hands that work over when a piece needs one.
Will it sound like me?
It writes from your brand voice in Brand DNA and what Sam knows about your business, so filling in your voice is worth doing.