Tool Guides 2 min read Updated Sep 23, 2026

Use Wistia with Sam

Connect Wistia and Sam can report on how your videos perform: plays, engagement and viewer sessions, for one video or your whole account. The connection is read-only.

What Sam can look up in Wistia

  • Your videos and projects
  • Engagement stats for a video or your whole account
  • Viewer sessions and how much each viewer watched

What Sam can't do in Wistia yet

  • Upload, edit or delete videos yet.

Connect Wistia

Step 1 - Copy your Wistia API token

  1. In Wistia, go to Account > Settings > API Access.
  2. Copy your API token.

Step 2 - Open the integrations marketplace

Select Connect your tools at the bottom of the left sidebar, above your profile. Search for Wistia or find it under Browse Integrations.

Step 3 - Paste it in and connect

Select Wistia, paste what you copied into the fields Sam shows, and select Connect. Once it succeeds, it moves to your Connected tab.

Leave every permission ticked

When you connect, you may see a screen of checkboxes, and some are easy to scroll past. Sam can only do what you allow. If you untick one, the matching actions in the list above will fail with a permission error.

If Sam says it can't reach Wistia later on, see When Sam can't reach one of your tools.

Frequently Asked Questions

Can Sam tell me where viewers drop off?
Sam can read each video's engagement stats and viewer sessions, and summarise how much of the video people watch.

Can Sam upload a video to Wistia?
Not yet. The connection reads your videos and stats.

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