The first Founding Member Q&A, recorded 4 September 2026. Brian and Scott take questions from people running Sam on real businesses. Just over an hour.
This is a recording from a specific date, not a guide. Sam moves fast, so treat anything described as new or coming soon as a snapshot — the rest of this knowledge base is the current answer. The timestamps match the chapter marks in the player, so you can jump rather than watch it end to end.
Chapters
0:00 — Sam's backstory
Why it was built, and how SamCart runs its own marketing on it: organic on a dozen platforms, a team that went from twenty full-time marketers to under six, and $70k a month of agency spend that stopped.
5:08 — Beta updates
What had just shipped, including Meta and Instagram becoming a one-click connection, a new copy playbook, and the run of connections going live — YouTube, Vimeo, Google Drive, MailerLite, Shopify, GoHighLevel. Also where to report a problem so it gets fixed the same day, and why a Loom or screenshot beats a description.
13:08 — Pages, images, video
The page builder, with a frank warning that pages would not look right yet. Then an honest read on AI video: short-form and UGC-style work today, long-form does not, from any tool. Why Sam is not built video-first.
25:45 — Memory and importing
Sam's real sweet spot — one hub that knows your business and is plugged into your tools. Why a Sam task costs more than the same question in a raw chatbot. And importing what you already have from ChatGPT, Claude, Notion or Obsidian.
38:00 — Business profile
What Sam fills in for you and what to correct, plus running separate business lines — including how agencies use one account per client.
47:00 — Playbooks and automations
Why there are several specialists rather than one bot. The nineteen-step Copy Engine. Running a playbook without prompting at all. Then the Instagram carousel playbook end to end, where Sam reads their own Instagram history and tells them to stop talking about themselves.
58:45 — What's next
Making the call a weekly fixture, and questions on Klaviyo, AWeber, Skool, and why a Kajabi connection depends on their API access.
Where to go next
Most of what comes up has a written answer here: